We may have a huge list of email addresses that a company uses for sending messages to its prospects so that they can be in front of their prospects in the inbox. But mostly they either get bounced or land in spam or some messages will not be delivered at all.
The company and the individuals working for that company should always focus on updating and adding new email addresses to the list so that they can reach a maximum audience using email marketing techniques reducing bounce rates and increasing credibility.
So, from where do we have to start the verification process?
Firstly, if the email list you have is old and has huge numbers of email IDs in it then first check for some generic email IDs like email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org and so on as these emails are intended for their purposes like transactions, grievances, etc.
After removing all the generic email IDs from the list, focus on checking the email syntax of the email IDs in the list. Usually, an email id follows some pattern like name, ‘@’, and company domain (for example email@example.com, here George is the name, adfff.com is some random company name), so every email id has to follow this syntax.
Then go ahead with checking if the person is working in the same company or not, if he/she left that company find who replaced their position find their email ID and verify it. People usually leave companies for various reasons and their email ID will be removed and sometimes not. If the person has left the company and the email id is still operating then that company has not removed the email ID or someone else is using that email ID. There might be no use in sending messages to this kind of email address as no one would be checking it or the one who is using will not check it either way it is a waste of time and effort.
There would be some email IDs where companies could have closed but those email IDs are still in your email list, so check every email ID and also if that company is currently operating or not.
Sometimes, if you closely observe there would be some personal email IDs in the list and you should remove them from your list because even if you send any business message over email some may consider you as spam or some may look at it as an unprofessional way of reaching out so be careful with these email ids when you are dealing B2b prospects.
There would also be some spelling mistakes in the email IDs you have to check, sometimes there would be some unwanted or extra spaces in the email IDs. If you use this kind of email ID those won’t be delivered and it will affect your email ID reputation by which your emails may land in spam or will be marked as spam.
Then whatever is left in the list use an email verification tool like www.email-validate.com to verify the email IDs and remove the invalid or risky email IDs from your list so that when you run your next email campaign you are likely to the inbox of the target audience.